Emotional and seductive design
Since many of you are interested in emotional impact, I’d like to make some recommendations for future reading. You could start with this blog post on designing for the gut (and please add UX Magazine to your RSS feed).
The classic book on this topic is Donald Norman’s Emotional Design.
There is also this book on Seductive IxD: (SE – maybe you can share your reading notes about this book on your blog?)
And, if you’re serious about this, you should really read Don Norman’s The Design of Everyday Things:
Oh, and also? Google Don Norman. Stalk him. Research him. Watch his talks.