Design for reflective processing

Interesting blog post on designing for reflective processing – relates to our class discussion.

Do note the definition of reflective processing as introduced by Norman. It does not refer to reflection as thinking, but to reflection as in a mirror – do you see your self-concept mirrored in the product? Does the product conform to your self-image? Think about how important this is when choosing a car, for example.

Reflective processing is when our desires for uniqueness and cultural or aesthetic sophistication influence our preferences. Simply put, it is about seeing ourselves positively reflected in the products we use.

But then, how do you design products that are aligned with your users’ self-image? Read the blog post!

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