Posts Tagged ‘ UX ’

Emotional and seductive design

Since many of you are interested in emotional impact, I’d like to make some recommendations for future reading. You could start with this blog post on designing for the gut (and please add UX Magazine to your RSS feed).

The classic book on this topic is Donald Norman’s Emotional Design.

There is also this book on Seductive IxD: (SE – maybe you can share your reading notes about this book on your blog?)

And, if you’re serious about this, you should really read Don Norman’s The Design of Everyday Things:

Oh, and also? Google Don Norman. Stalk him. Research him. Watch his talks.



Brief history lesson

All we do today in digital UX is possible because graphical user interfaces (GUIs) exist. How did they evolve? Where did they come from? What are the major interface paradigms we know of (command line, WIMP, NUI, ????)? What does WIMP stand for? Please brush up on GUI history by reading this article.

The slides below help you identify major moments in GUI history and guide you through the article.

Also, please read this book excerpt on where UX comes from and be prepared to discuss in class.

If you are not following the UX Booth closely, you should – at least for the duration of this class.

Please review these resources (no need to fill out reading worksheets for them) in addition to your Blackboard readings.

UX & customer relations

Interesting example of how Blue Jeans turned a bad user experience around with excellent customer interaction. Illustrates the point the book chapter made about marketing being part of UX. What do you think?

twitter conversation between me and Blue Jean customer rep

Design for reflective processing

Interesting blog post on designing for reflective processing – relates to our class discussion.

Do note the definition of reflective processing as introduced by Norman. It does not refer to reflection as thinking, but to reflection as in a mirror – do you see your self-concept mirrored in the product? Does the product conform to your self-image? Think about how important this is when choosing a car, for example.

Reflective processing is when our desires for uniqueness and cultural or aesthetic sophistication influence our preferences. Simply put, it is about seeing ourselves positively reflected in the products we use.

But then, how do you design products that are aligned with your users’ self-image? Read the blog post!

Interesting read: 10 principles of interaction design

Via Twitter user @kauf, I came across this post that summarizes briefly some key principles of interaction design. Helpful advice re: the IxD process.

[Note: this post can be a model for an interesting link post you could write. Took me less than 5 minutes to post.]



Must read: the $300 Million button

You absolutely need to read this post about how making a tiny change to a very simple Web form resulted in a yearly revenue increase of $300 million for an online retailer.

It is a story about the power of:

  • the importance of the tiniest interface detail
  • observation and usability testing

You also absolutely need to learn this name: Jared Spool – and here’s why.

Hat tips to Twitter users @dtelepathy, @uie, @kellyndesigns – the post reached me through them.

Did you read this post? Please indicate by commenting, ranking, liking, etc.

Flow in user experience

As you read about use cases and task analysis, think about how interfaces sequence tasks and organize the user experience through design in order to create a state of flow.

Familiarize yourselves with the concept of flow and note interface examples that engineer an experience of flow.