Class notes F14 – Week 7: User research: analyzing data and reporting results

Affinity diagramming – what is it, how do you do it? and… how do you move from stickies grouped on white boards to…

Personas – what are they, why would you want to use them instead of a report with graphs and charts?

What are the do’s and don’ts about affinity diagramming and personas that you learned from readings and class experience? Please add your takeaways to the comments below.

    • Shelly Jahn
    • October 13th, 2014

    don’t: try to create persona’s about people that were not represented in the data. e.g., when student’s supply data, do not create a persona that is a teacher. create a student persona with wishes about their teacher’s teaching style instead

    • Shelly Jahn
    • October 13th, 2014

    do: try to think about the different types of people represented in the affinity diagram. See if there are common themes with a type of person (i.e., sticky notes from all the same few people in certain categories)

    • Siobhan Heiden
    • October 14th, 2014

    Do: Use an identifier on each note so you can track similarities across categories and subjects.

    Don’t: Build your persona(s) based on one person (another reason to use an identifier).

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