Class notes: Focus groups, Cognitive walkthroughs

In the first part of class we discussed questions about the differences among and utility of focus groups, cognitive walkthroughs, and usability inspection.

In the second part of class, you worked through a case study that required you to plan a focus group study and to conduct a mock focus group.

As you reflect on class, think about what you want to remember from what we did, but also please reflect on the experience of planning and conducting a tiny focus group. Was it like you expected? Different? What was easy? What was difficult? Do you feel you collected some useful information?

Don’t forget to email me your main findings from your focus group!

    • Karthik Sukumar
    • October 31st, 2013

    I think the idea of actually conducting focus groups in class yesterday worked out well. It gave us an idea of what happens in focus groups. However, I had one question about the process. Wouldn’t moderators bring some instances of bias into the focus group discussions? And, is there a way to eliminate that bias?

    • Yes, the moderator can introduce all sorts of biases, and that’s why it’s important to try to control body language as the Kuniavsky chapter suggested. You can provide subtle indicators of what you do and don’t like to hear and some participants will try to please. A good moderator is a bit of an actor.

        • Karthik Sukumar
        • October 31st, 2013

        That is interesting. Thank you!

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