Cross-channel user experiences

I mentioned in class the book Pervasive Information Architecture. See also today’s Alertbox from Jakob Nielsen’s company about The Importance of Consistent Cross-Channel User Experiences.

As most entities communicate with users across different channels – e.g. website, app, kiosks, offline, etc. it is important to design for a consistent and user experience on all channels – same look and feel, and of course, good usability and pleasant user experience across!

Please click through and read the Nielsen column. And if you haven’t subscribed to the Alertbox yet, please do so now, if UX is something you are seriously interested in.

Happy Monday!

Monday everybody hates me

    • jtheuerl
    • October 30th, 2013

    Reblogged this on jessicatheuerl and commented:
    After reading this article I thought of Apple vs. Android. Both companies are attempting to have one united experience over all cross platforms.

    Apple of course is the best for doing this because of its consistency and that availability to link everything. Apple users always say “I like my Apple product because everything is there regardless of where or what Apple product I am using.” Apple users get a united experience from their phone, ipad, and mac.

    • jtheuerl
    • October 30th, 2013

    Cross Channel Consumer Experience would include Apple, for instance, urges customers to shop online but then come into a store to pick up the product and get “personal assistance.” If your product, like Apple’s, is one where customers could benefit from additional assistance, this approach can get them to come in and spend more in-store than they might have online.

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